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Brooklyn, NY
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The Future of Taste


Chef Sam Mason of OddFellows Ice Cream Is The Kellogg's Cereal Bar ThrowDown Winner!

Phil Guignon


Sam Mason of Brooklyn's beloved OddFellows Ice Cream emerged victorious at this year's Taste Talks + Kellogg's Cereal Bar Throwdown.  Mason went head to head with fellow top chefs Russell Jackson and Roble Ali in an Iron Chef-style cereal cook-off, where the participating chefs were given 5 minutes and 20 secret ingredients to create a unique cereal dish.  A panel of judges tasted each cereal creation and voted on a winner based on originality, taste, and presentation. Check out the video of the throwdown and Sam's winning recipe below!

Chef Sam Mason's Winning Cereal Creation

  • Raisin Bran
  • Toasted almonds
  • Granola pieces
  • Honey
  • Almond milk